Inside Gwyneth Paltrow’s ‘goop’ pop up shop
She is arguably one of the most entrepreneurial actors of our day. Gwyneth Paltrow has made a name for herself in the blogging world with her lifestyle blog ‘goop‘. Now, she is turning the retail scene on its head with her experiential-first pop up store: goop.
Interior designer Michelle Nussbaumer created the inside of the Texas shop, in Highland Park Village, with soft pastels and whites offset by rustic wood and steel features. The space is elegant, bright and inviting and effortlessly brings modern and vintage design together.
Best of all, everything in the space is buyable, from the pagoda daybed you just lay on to the dress you just tried on from goop’s newest designer collaboration ‘Monique Lhuillier x goop‘.
Just about everything in the store is a collaboration – this is one smart businesswoman. In store, you can sample treates cooked up from recipes featured in the ‘It’s All Good’ recipe book – another of Paltrow’s projects. Or how about a curated collection of the latest fashions from Band of Outsiders? You could even pick yourself up a ‘goop-ified’ Claire Vivier bag.
Take a look at this smart and stylish immersive space: the Gwyneth Paltrow goop pop up store…