11 Howard

SoHo’s stylish new hotel with a social conscience

New York’s SoHo district is known for its stylish boutiques, hotels and restaurants, but a new boutique hotel could have raised the bar. 11 Howard, by Design Hotels, mixes style with substance to create a progressive, community space.

The 221-room boutique property describes itself as offering conscious hospitality, combining Scandinavian design with ‘hyperlocalism’. This begins with the property’s design, which was a collaboration between Anda Andrei Design and Danish firm Space Copenhagen. The brief was to create something that endures, not something ‘trendy’.

Oak-plank floors and natural bamboo rugs complement custom furniture and lighting exclusively designed for the hotel by Space Copenhagen. Commissioned artworks by artists such as Katie Yang, Dan Attoe and Hiroshi Sugimoto dress the suites, which also feature 11-foot-high ceilings and oversized windows. The bathrooms are finished in marble and brass, with organic botanical body products for guests to enjoy.

11 Howard serves as a community hub and has partnered with a range of local businesses and not-for-profit groups. Inside is the co-working space, the ’11H Collective’, while a portion of each room rate is donated to the Global Poverty Project.  It’s also very technologically progressive, with self-check in and smart room service delivery.

It’s much more than ‘just’ a hotel, and with that, it brings a new standard to the idea of a ‘home away from home’. Take a look…

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Images: 11 Howard

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