brand collaboration

When a premium fashion brand crosses into the patisserie field, the results are bound to be somewhat delectable. Prada’s first ever pastry shop does not disappoint.

Prada recently became a major shareholder of Milan’s historic and iconic Pasticceria Marchesi patisserie store and in September this year, the ‘Prada-ized’ cafe reopened its doors.

Positioned in the heart of Milan, the shop was founded almost 200 years ago by a family.

Prada worked with this family to keep the essence of their brand whilst bringing a decidedly boutique and premium aesthetic to the store.

Architect Roberto Baciocchi modernised the shop front, while inside the store is custom-made Rosenthal china, silver cutlery and – fittingly – a pistachio tone across the decor.

Take a look…